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Even better, I provide you with a very clear picture of the product, it’s use, and the probable value.

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Divi is a multipurpose WordPress theme that lets you design any website. Here is a comprehensive WordPress Divi theme review.


If you have been browsing the web to find an unbiased, honest Divi Elegant theme review from someone who has in-depth, real-life knowledge of the theme, then you have come to the right place

WordPress Divi Theme Review

WordPress Divi Theme Review

. In this comprehensive WordPress Divi theme review, I will take an in-depth look at what this premium theme is capable of and the tradeoffs you will have to swallow with it.

Divi from elegant themes is one of the themes that help web developers to design aesthetic WordPress websites. Thousands of high-quality, responsive pre-designed websites include the Divi theme. Moreover, there are plenty of customization tools available that you can use to tweak things further. It has a famous drag-and-drop page builder, a theme builder system, and of course, the Divi Library. In addition, it also supports WordPress theme customizer.


Why am I Qualified to Write This Review?

Let me begin by saying that I am not a tech expert. I am a writer and have several websites of my own that I manage.. When I began with my first website, I used one of the “does it all” themes and felt buried within hours. After the first modifications, it crashed (probably something I did wrong) and I could not get any help from support.

A tech expert suggested I try Divi. That was 8 years ago. I’ve tried other themes since. But always came back to Divi. In fact, I purchased the lifetime package a couple of years ago. In my opinion, it is that good.

Does that make me an expert? No, but I am skilled with the Divi theme and with much of WordPress. I believe that my 8 years of experience with Divi offers some valuable insight for you.

Now, let’s start our WordPress Divi Theme review!

What is WordPress Divi Theme?


Divi is the flagship foundation of Elegant Themes. It is also one of the most used independent WordPress theme stores. While they are much like standard WordPress themes, we used to refer to these themes as “mega themes” as they are much better and bigger. You can also attribute its “mega” label to its incredibly multipurpose nature and a plethora of options as well as customization.


In simple, no matter what sort of site you want to design, Divi is committed to handling the job. On top of that, Divi is also beginner-friendly, meaning even if you’re using it for the first time, you will be able to create an aesthetic DIY WordPress website with Divi.


Divi Overview


While this Divi Elegant Themes review will explore key features of the WordPress Divi theme in great detail, here is a brief overview of some key highlights. This will help you decide if it is right for you and whether or not this type of theme you are looking for:

WordPress Divi Theme Key Highlights

High-Quality Templates Divi boasts a massive library of high-quality templates. These templates are editable and can be used for creating any website.
Content Optimization Split testing content optimization tool is a genius addition. The Divi Leads feature allows users to optimize their content and earn the highest conversion rates possible by launching A/B tests.
Powerful Content Editor Drag and Drop feature is one of the most popular features of Divi Builder. It incorporates one of the most feature-rich drag-and-drop content editors that let you create and design compelling content.
Additional Themes and Plugins No matter what plan you purchase, Divi comes with “Extra” themes as well as other handy WordPress plugins.


It is evident that choosing Divi will let you get access to an extensive and growing selection of pre-designed page templates, an excellent visual content editor, and other valuable tools for creating and making your content look great and achieving your business goals.


WordPress Divi Theme vs. Divi Builder


WordPress Divi Theme is a website builder from Elegant Themes that lets you work inside WordPress, just like Elementor. All you need is to install the Divi Theme or the Divi Builder plugin, and you are all set to drag and drop your way to design greatness.


However, unlike some other website builders out there, Divi doesn’t include piles of extra content management or marketing tools. Since WordPress can handle all of that, Divi solely focuses on creating and enhancing web design in WordPress.


Although Divi is not the first multipurpose WordPress theme that helps you style your posts or design your pages, Elegant Themes astonished users when they introduced Divi as it was such as excellent package.


Moreover, the first version of Divi was launched to help people create compelling posts and design pages using its “Advanced Page Builder” option. However, since this tool was integrated directly into Divi, users could not use it with other WordPress Themes.


A few years later, Elegant Themes finally transformed their plugin from “Advanced Page Builder” to “Divi Builder.” Today, this standalone WordPress tool allows users to use it on any WordPress Theme. In addition, they also enhanced its functionality, and now users can build multiple web pages through Divi Builder. Additionally, it lets users switch from the Divi theme to other WordPress themes later without changing the look of their posts or pages.


In a nutshell, Divi Theme means the whole WordPress theme, whereas Divi Builder refers to the page builder.


So, is the Divi theme suitable for you, and is it worth the price? Is it worth the time it consumes to learn, or would you be better off with other WordPress theme options? Let’s find it out in this WordPress Divi theme review. In addition to this hands-on Divi review, I recommend reading Divi theme reviews from other users so you can make an informed decision.


WordPress Divi Theme Key Features


  • High-Quality Content Templates


The Page Builder and Template Library are two of the most staggering features of WordPress Divi Theme. Even if you want to design a custom WordPress website from scratch, the Divi Builder tool is all you need. However, its pre-designed templates play a massive role in whether or not you want this theme for your website.


Moreover, if you need assistance creating a brand new website, you will be enthralled to know that WordPress Divi Theme boasts the largest selection of high-quality content templates than any other WordPress Theme available on the market. There is a set of beautiful templates for almost any website. So, no matter what type of website you want to design, Divi layouts are worth taking a look at.


In addition, while some WordPress themes contain a library of individual templates, Divi has easy-to-use layout packs that you can use for any website. These packs include a homepage, about, and contact, as well as landing page templates so users can design their site quickly with all the content they might need.


Furthermore, you don’t necessarily need to stick to a single layout, as WordPress Divi Theme lets you choose and use any template you want on your website from other layout packs. What’s more, all those layout packs are editable, which means it is easy to use them as the starting point for your custom designs. Alternatively, you can use these templates as they are and just change the content and images where necessary.


  • Divi Builder’s Drag and Drop Editor


Divi Builder is there for you when it comes to altering pre-designed templates or producing new content designs from scratch. Divi’s Drag and Drop tool gets upgrades to accommodate new features, making it one of the most powerful and exciting WordPress page builders.


A few key highlights of Divi Page Builder include:


  • Create custom theme templates.
  • WYSIWYG visual editor for custom page designs.
  • A handy selection of content modules.
  • Wireframe mode offers a more precise overview of page structure.
  • Create reusable sections throughout your WordPress website.
  • Undo and redo option.
  • Ability to preview content on multiple devices, including tablets, desktops, and smartphones.


Moreover, the Divi Builder targets rows and columns so you can design your own custom page layout. After finalizing the layout, you can use a range of modules, including sliders, call-to-action, video players, and more. In addition, since all these modules are customizable, you can ensure that they fit well in your website design.


  • Reusable Custom Content


One of the nitty-gritty features I liked the most about Divi Elegant Themes is the ability to reuse custom content. In simple, anything you create using Divi Builder will be saved, and you can use it throughout your website through the “Global Module” feature.


The Global Module feature includes modules that you customize or edit. In addition, after creating a reusable module, you will have the ability to decide how you want to get it updated. Moreover, you can also create dynamic assets that will allow you to update them all at the touch of a button.


  • Divi Lead Optimization


What’s more fruitful than having a WordPress theme that helps you create custom content designs but also helps you optimize your content so you can achieve your business goals? Divi’s Lead optimization boasts a split-testing tool that enables you to optimize the content on your WordPress website efficiently. While this Lead Optimization tool is rare, it is practical and easy to use.


For instance, if you want to know which version of your site page is getting the desired response from your audience, you can run the test to see the results. Similarly, you can choose a page element and then enable Lead Optimization for that element. You can then create another version of that element for a detailed comparison.


Each split test you run has a goal, like clicking a link or visiting a specific page. Once you run the test, you will be able to discover which version has the highest conversion rate.


In addition to comparing two versions of a page element, you can also use Divi Leads to test multiple variations for content optimization. Similarly, you can launch multiple A/B tests simultaneously to optimize your website to achieve the highest conversion rates possible.


Furthermore, the Divi Lead Optimization feature is a handy tool even if your website has a particular goal, like product sales, email opt-ins, page views, or contact form submission.


  • User Friendliness


Despite all the modern functionality, creative freedom, and flexibility, WordPress Divi Theme has a slightly steep learning curve, especially if you are new to WordPress themes. It will take some time before you master its new user interface.


Moreover, while it’s not poorly implemented, the WordPress Divi Theme user experience is different from the default WordPress builder, which is a drawback. You will need the practice to get the most out of Divi Page Builder. This shouldn’t be surprising as you will have lots of new features to deal with.


  • Portability


Portability is one feature that makes Divi Themes stand out from the crowd. It is incredibly portable, so you can easily transport your layouts between WordPress sites. Users who plan to create more than one website using Divi Builder will surely appreciate its time-saving features and smooth workflow.


  • Content Creation


Divi Builder interface is so powerful that you can customize all aspects of your content. It means you will have complete control over the design of your pages and posts. In addition, it is worth mentioning that after a recent update, you can now use Divi Theme Builder for customizing other corners of your website, too.



  • Support and Documentation


One of my favorite features about Divi is the incredible online documentation. And I mean INCREDIBLE. It features a nice search leading to extensive written documentation. But it doesn’t stop there. Sometimes we “non-techies” need a little extra help. When I have needed it, this is what I’ve found:

  • Videos (YouTube and also other online)
  • Divi-centered groups, including on Facebook
  • Divi online support (create a ticket and they respond)

I mentioned that I am not a tech person. Divi support is incredibly helpful. And that means a lot to those of us who need a little extra help now and then. Now, I do have to admit that when I am waiting for a response, it sometimes takes a few hours. But their support team is always willing to help me through the processes and get me back on track. They offer email or online chat response.


A Few Drawbacks


While WordPress Divi Theme is a tempting option for creating aesthetic websites, designing webpages, and content optimization, it still needs some improvement:


  • The Bloated Code Impacts SEO Negatively (Maybe)


Opinions vary

Some users indicate that one of the most significant drawbacks of using Divi Theme is that the bloated code impacts SEO negatively. It is worth noting that by using professionally-coded themes, your site uses W3 web standards. Although high-quality themes use HTML5, not all, including Divi developers, are not so diligent about coding. As a developer, Some prefer the Genesis framework, which keeps the code streamlined and the dashboard well organized. That said, while you have the freedom to use a variety of Divi themes and tools, some that you don’t want also end up on your dining table. Additionally, even if your Divi code is inactive, it can still bloat your website code and slow its speed.

My Experience (and many others)

I have not found that to be true. I currently have 10 websites of different niches using Divi and have not experienced any issues with speed nor SEO complications. When I discussed this with others, they cited that it might be an issue with the way that Divi interacts with some plugins. I run a variety of plugins and don’t see a difference. If you use Divi and find the problem, please write me and let me know.


  • Compatibility Issues with Some WordPress Plugins


Compatibility of Divi Theme with some WordPress plugins is another occasional problem. Some of Divi’s post templates are built using modules. Those modules can blur the content, making it hard for some plugins to function properly. So, if you plan to design a website with a visual composer, ensure that your developer knows which plugin work and where more tweaking is required. Remember that not all web developers code for Divi compatibility.

In my experience

I have not found this to be a problem with any of my sites. I do use various other plugins including Yoast, Monster Inights, and Affiliate Links. Again, I welcome your experience. Please write me if you have had any issues.


  • Migrating to Another WordPress Theme is a Nightmare


Flexibility is one of the things that I love the most about WordPress. However, migrating from the Divi theme to another WordPress theme is not easy. That’s why I always advise developers to avoid themes that use modular frameworks. Although they feel tempting, will you want them for the next five years? Remember that altering a small site is one thing but converting hundreds of pages is another. You will have to extract all your content nestled amongst short code before migrating to another theme.

That being said, I have large sites that are on Divi. I don’t plan to migrate to another theme, so I am not worried. And Divi has been around long enough and is on enough major sites that I am confident it will continue to be available and updated.



  • Support and Documentation


One of my favorite features about Divi is the incredible online documentation. And I mean INCREDIBLE. It features a nice search leading to extensive written documentation. But it doesn’t stop there. Sometimes we “non-techies” need a little extra help. When I have needed it, this is what I’ve found:

  • Videos (YouTube and also other online)
  • Divi-centered groups, including on Facebook
  • Divi online support (create a ticket and they respond)

I mentioned that I am not a tech person. Divi support is incredibly helpful. And that means a lot to those of us who need a little extra help now and then. Now, I do have to admit that when I am waiting for a response, it sometimes takes a few hours. But their support team is always willing to help me through the processes and get me back on track. They offer email or online chat response.





Is Divi Theme Worth the Price?


WordPress Divi Theme combines excellent looks and a plethora of handy features. It is truly a multipurpose WordPress theme that can design aesthetic websites from scratch. In addition, its easy-to-use Divi Builder and stunning page templates are perfect for those searching for an out-of-the-box solution and those who want to design websites without any coding.




  • You can build and design any website without any coding.
  • Its premium plan not only gives you access to the theme, but you will also enjoy all the features and tools of the product.
  • It boasts an extensive library of pre-made, editable layouts that you can use for your website.
  • Divi Elegant Theme is incredibly customizable and offers a plethora of customization options.
  • Great customer support (though it can take a few hours at times)
  • Well-written, online documentation
  • A large Divi community that offers help to others


  • The learning process is steep, so you must be patient to master the Divi Page Builder.
  • Its incredibly creative freedom can be overwhelming, especially at first.
  • Some have found it slows their sites slightly




WordPress Divi Theme Pricing


Furthermore, since the WordPress Divi theme is a premium theme, there is no free plan. You can purchase its yearly plan for $89. However, the membership has a 30-day money-back guarantee, which means it is easy to cancel your plan after signing up and testing it. In addition, you can also purchase its one-off subscription for $249.


Final Thoughts


There you have it – a comprehensive WordPress Divi Theme review. Divi is an all-in-one solution that genuinely lives up to its name. It is incredibly flexible and has many creative features and tools, including third-party extensions, CSS code, child themes, and more. However, remember that no WordPress theme is perfect, as they all have advantages and drawbacks. So, if you plan to use Divi for your website, research the Divi theme before purchasing it.


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